I mentioned a few blog posts back, that Jonathan and I are launching an online business.
We can’t let the cat our of the bag on ALL our future ideas but this past week we launched marketing for our first idea.
The Infertility Survival Guide.
What is that exactly?
It’s not released (yet!!) but will consist of an online package custom-designed for couples facing infertility. It exists to inform, support, caution, encourage, and inspire.
Infertility has a way of weaving itself into every day. It’s not an understatement to say that infertility has the potential to wreck marriages, finances, health, psychological well-being, friendships, work, and relationship with God. Our goal is to help couples experience infertility without it destroying their life.
It’s the guide we WISH we had when we were learning about infertility only a few short months into marriage. We know it will bless the lives of others and can’t wait to get this message into the hands of those who need it.
This past week we launched our first set of Facebook ads letting people know we’re here. It consisted of a blog post, free resources, and Facebook ads specific to our content.
And it was nothing short of a complete disaster!
We’re part of a business-related Facebook group for online entrepreneurs. After seeing our pages getting ZERO traffic on day one, I went to them for advice….
Our ad was the issue and needed to be redone ASAP. After fixing that, our new ad got rejected by Facebook. After that, we got feedback that our free resource wasn’t being sent to people signing up for it. After that, we were told our blog post was information overload and needed to be shortened. And finally after all that, we were told our titles were too generic and lacked emotion and vulnerability.
We tweaked, tweaked again, and tweaked some more and even then, we weren’t seeing any traffic to our page from our ads because it’s really hard to target our ideal audience on Facebook due to limitations about fertility related words on their end.
Needless to say, I was so discouraged….until I realized the truth!
The truth is that this past week was a learning experience. Our free content and ultimately The Infertility Survival Guide are amazing resources. The need is there and the part we have to figure out is how to get our information into the hands of those who desire it. People call that marketing and it’s apparent we are on a steep learning curve.
But that’s OK. We’re new at this. It’s actually prideful to assume we would’ve hit it out of the park on our very first online business, let alone our first attempt at getting our name out there.
I totally understand why people quit when the going gets tough. This week was frustrating, sleep-depriving, and infuriating. Who would want MORE of that?
It’s not the end of the story and that’s what I keep reminding myself. “Rejection doesn’t mean you failed. It means you tried. Try again.” is a quote I’ve had to cling to. There are a lot of rejections behind any success story. The difference between a quitter and a success story is simply that the latter kept trying when times got tough.
We’re going to keep learning, crafting our marketing skills, and growing so we can do what we do best – help people thrive in what matters most. That’s what it’s all about for us.
With all that said, we could sure use your help!
If you want to help us out, please consider private messaging friends and family whom you know battle infertility to “like” our Facebook page so they get all our updates .
We will be hosting a few FREE webinars coming up during National Infertility Awareness Week (April 25-29th) and would love your assistance inviting friends to join us. Our final product, The Infertility Survival Guide online package will be available shortly thereafter.
Thanks, everyone! 🙂
Anyone else out there starting or running a small business, let’s connect and cheer one another on in the journey!